Managing Customer Value

Managing Customer Value

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Providing the right combination of product quality, customer service and price is good business. Unless a business does something that creates value for their customer, then the chances of business success are nil.Managers at Ford use the value equation V = F/C (value = function over cost). ... And why does Chrysler Corp. require 59 different minivan wiring-harness options ? ... To date, 5, 000 cost-saving ideas have been identified and about 2, 000 will be incorporated in cars by the end of this year a€” amounting to $1 billion in savingsanbsp;...

Title:Managing Customer Value
Author: Bill Dodds
Publisher:University Press of America - 2003

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