The Blueprint For Franchising A Business
Franchising is a fast-growing system of marketing. This book shows franchisers, financiers, and investors how to evaluate a company's chances of developing a successful franchise. Raab discusses management issues in franchising: capitalization, training, supply systems, marketing, lease negotiation, and making a public offering. And he reveals the pros and cons of franchising, the six basic indicators of franchising success, how to structure a franchise, and how to sell a franchise.Franchising is a fast-growing system of marketing. This book shows franchisers, financiers, and investors how to evaluate a companya#39;s chances of developing a successful franchise.
| Title | : | The Blueprint For Franchising A Business |
| Author | : | Steven S. Raab, Gregory Matusky |
| Publisher | : | Wiley - 1987-11-12 |
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